Papers: 10.3390/ijerph18115954

https://doi.org/10.3390/ijerph18115954

Social Advertising Effectiveness in Driving Action: A Study of Positive, Negative and Coactive Appeals on Social Media

Cited by: 9
Author(s): Murooj Yousef, Timo Dietrich, Sharyn Rundle‐Thiele
Published: over 5 years ago

Software Mentions 1