Papers: 10.1371/journal.pone.0206572

https://doi.org/10.1371/journal.pone.0206572

Semantic analysis and the evolution towards participative branding: Do locals communicate the same destination brand values as DMOs?

Cited by: 11
Author(s): Mohammed Jabreel, Assumpció Huertas, António Moreno
Published: almost 8 years ago

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