Papers: 10.1371/journal.pone.0125194
https://doi.org/10.1371/journal.pone.0125194
Maintaining Warm, Trusting Relationships with Brands: Increased Temperature Perceptions after Thinking of Communal Brands
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Author(s): Hans IJzerman, Janneke Janssen, James A. Coan
Published: over 11 years ago
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